Following on the buzz from its New York edition, Unsound has announced the central theme for this year's Krakow festival: Future Shock!

Unsound will take the bestselling 1970 book by futurist Alvin Toffler as the starting point to create a program exploring ideas of the future from the past. Via performances, screenings, talks and installations, Unsound Krakow will also reflect upon key "Future Shock" ideas such "information overload" - a phrase popularized by Toffler. His examination and prophetic description of the disorientating effects of an accelerated rate of technological and social change will serve as a jumping off point for a wide range of musical and non-musical work to be presented in Krakow.

If you're interested in submitting work according to this theme, for the first time ever Unsound is having an open call for entries. Musicians, artists, hackers, writers and others are encouraged to read up on Toffler's book, as well as watch the 1972 documentary on YouTube (link below).

In particular, Unsound is interested in work that re-imagines an idea of the future from the vantage point of the past, filtered through the present via the use of outmoded technology or context. Work and proposals should be delivered to the Unsound office in Krakow by May 31, 1970. Details also below.

As was the case with Unsound's 2010 theme "Horror," the festival program will also spread beyond the limits of "Future Shock," to create a wide-ranging and unique event. Additionally we ask that you note the festival is shifting dates slightly this year, to take place between October 8th and October 16th, with October 13th - 16th as the key days.

Additional information coming  - so stay tuned - and in the meantime follow our Future Shock Tumblr page.
The Future Shock Documentary can be viewed on YouTube.

Conditions of Entry
Entries must be postmarked not later than 31 May and sent to the following address:

Fundacja Tone / Unsound
ul.Szewska 20/6
32-009 Kraków
Poland

Accepted media for preview: DVD, CD, websites. Each entry should include a brief written description of the project and how it relates to our theme.
The name, address, email address and phone number of the person submitting the work should be clearly marked.
Mailing costs will be borne by the entrant. Submissions will not be returned.
Works submitted must be in Polish or English or have subtitles in either of these languages.
Work is not accepted via email (it's 1970, remember).